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Gateway Safety, the 58-year-old Cleveland-based maker of eye, face and head protection, has made a major investment in its future with a completely revamped Web site at www.gatewaysafety.com. The renovated site offers more value than before for facility safety directors and purchasing directors, as well Gateway Safety’s distributor partners and prospective distributors.
“Gateway Safety realizes that a mind-boggling amount of information is on the Internet. We wanted to relieve some of that ‘information overload’ for our customers by creating an easy-to-navigate, single source of product and safety facts and advice,” says Matthew Love, director of corporate marketing for Gateway Safety. At gatewaysafety.com, visitors can find solutions to safety problems, compare and identify the right products for their applications, get quotes and reduce paperwork. Love feels that the information-loaded, user-friendly Web site will help develop strong customer connections and will help the company gain brand loyalty second only to a face-to-face relationship.
The home page to the Gateway Safety Web site offers a new interactive product-of-the-month feature, a constant industry and government news feed, a safety resource page complete with eye injury first aid tips, and hot links to government and safety sites. Other FYIs will be provided, such as a glossary of eye protection terms and a list of common acronyms for industry and government agencies. Distributor partners can visit a section directly off the home page that is directed at their unique needs and provides valuable features exclusively for them.
The product information pages cover every one of Gateway Safety’s more than 50 products: spectacles, goggles, head and face protection, welding protection, hearing protection, eyewash stations and eyewear accessories. The literature download center makes obtaining product information sheets easier than ever—users can download literature and at the same time request that the actual pieces be sent later.
For prospective distributor partners, the distributor resource center answers the question, “Why distribute Gateway?” The resource center can process requests for literature and product samples, custom imprinting, and provides selling tips, including why and how to sell fashion as a partner to safety—in tune with the company’s philosophy that workers are consumers, too. “We know that in order to be safe, workers must put on their protective eyewear and keep it on,” says Matthew Love. “The best way to make sure they comply is to offer them the type of styling they’d want to wear even after work hours.”
Distributor partners will have the use of Gateway Safety’s downloadable photo gallery and presentations they can customize when preparing their own sales promotion pieces. They can get information on product pricing and custom imprinting, with special Web site-only promotions throughout the year.
Online purchasing is being planned for the end of 2002.
Gateway Safety, Inc., has been manufacturing cost-effective, dependable eye protection for over 50 years. In addition to a complete line of protective eyewear, Gateway Safety also offers goggles, visitor spectacles, lens-cleaning products, eyewashes, faceshields, hard hats, welding goggles and more.
For more information contact: Gateway Safety, Inc., 4722 Spring Road, Cleveland, OH 44131-1045. Or call 800-822-5347. Fax: 216-889-1200. Web: www.gatewaysafety.com. E-mail: info@gatewaysafety.com
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